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| • It’s what someone thinks when they think about you. It’s not about how great you are or what you sell. • It’s about creating customers. It’s not about selling policies. • It’s about persuading someone to want you. It’s not about trying to grab them. • It’s about getting inside the customer’s head so you’re there when there’s a need. It’s not about trying to get through the customer’s door. |
"Constructing a |
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Graham
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Who benefits from our marketing services?• Property and casualty insurance agencies and companies • Life and benefits agencies and brokerage firms • Agency consortiums • Insurance associations |
Books by John Graham
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